The challenge

In response to rapid growth, Swiss Sense implemented numerous changes to their Adobe Commerce platform. By late 2021, it became clear that their Adobe Commerce stack alone could no longer meet the needs of both the company and their modern customers. Constant modifications were necessary, eventually reaching a point where they were no longer scalable or future-proof. The signs were clear:

• They faced increasing management costs due to the customizations.

• Content management and rolling out global campaigns was very labor-intensive.

• The CMS wasn’t user-friendly for employees who had to work with it daily, particularly when launching global campaigns.

• Technical blockers were impacting SEO and conversion.

The solution

Swiss Sense decided to go for headless commerce based on MACH principles (Microservices, API-first, Cloud-native, and Headless). They set their sights on Contentstack for content management.

Next, they needed to find a reliable partner who could implement this solution in phases and provide support. Vaimo, with its extensive experience with composable transformations, was selected, as they could play an advisory role in the transition to a headless solution. The cultural fit was also an important factor.

Vaimo conducted a Discovery to map out the needs and challenges, and to put together an action plan. The new landscape became a combination of Contentstack CMS, Alokai (React-based) for the front end, Algolia Search and recommendation, and Adobe Commerce.

The results

Swiss Sense began seeing positive results almost immediately:

• Rave feedback from employees: Swiss Sense’s regional teams now work faster, more efficiently and in a more standardized way in their CMS thanks to Contentstack.

• Improved web vitals: Web vitals are currently the biggest indicator of improved performance, with long-term benefits expected in other areas as well.

• No SEO dip after go-live: After a replatforming, it’s common to see a drop in SEO results, but that didn’t happen here. Rankings stable, a great result in this context.

• Less maintenance costs, more innovation: Previously, high maintenance costs were tied to “technical debt.” Now, these resources are being invested in innovation and advanced technology implementation, allowing Swiss Sense to stay ahead of new industry trends.