Lantmännen Case Study

Lantmännen

B2BExperience optimizationProduct information management (PIM)

A scalable B2B ecommerce platform that made it easier for Lantmännen Maskin customers to find, match, and order the right parts—fast.

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The client

Lantmännen Maskin is Northern Europe’s leader in agriculture, machinery, and bioenergy, supplying equipment, spare parts, and services across Sweden.

The challenge

An outdated ecommerce platform with limited functionality made it difficult to scale, serve customers efficiently, and manage a complex catalog of over one million SKUs.

What we did

Vaimo delivered a modern, mobile-first B2B ecommerce solution with powerful search, seamless integrations, and self-service capabilities.

This is what we came up with.

The solution

The solution A flexible, scalable ecommerce platform built to handle complex product data, improve discovery, and give customers more control over their buying experience.

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Find the right part, fast

With AI-powered search and smart product matching, customers can quickly locate the exact spare parts they need, along with relevant alternatives and technical documentation.

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Built for how B2B customers actually buy

From real-time stock and pricing to flexible account management, the platform gives customers full control, making ordering faster, simpler, and more reliable.

The results

Faster, easier ordering

Customers can quickly find and purchase the right parts with confidence.

Improved customer experience

A more intuitive, search-driven journey tailored to real user needs.

Stronger digital foundation

A scalable platform ready to support future growth and innovation.

Features implemented
  • AI-powered search and product matching (Klevu)

  • M3 ERP and C4 PIM integrations

  • Company switcher (one user, multiple companies)

  • Live pricing and local store stock visibility

  • Click & collect functionality

  • Custom shipping rules and permissions

  • BankID login and credit limit-based invoicing

  • Advanced order history

  • Campaign integration (M3)

  • PDF spare parts catalogues

Highlights

Smarter product discovery

With Klevu’s AI-powered search, customers can quickly find products and technical documentation, match spare parts to machinery, and discover relevant alternatives.

Built for complex B2B needs

Leveraging Magento Commerce B2B functionality, the platform supports advanced account management, pricing, and ordering, giving customers flexibility and autonomy.

Mobile-first experience

With a large share of traffic coming from mobile, the experience was optimized to convert on-the-go users into long-term customers.

Connected systems & real-time data

Integrations with ERP and PIM systems ensure accurate product data, live pricing, and real-time stock visibility across locations.

emilia nilsson

"Vaimo has worked so well with our team and has been extremely responsive to our needs. Together, we’ve developed a great working partnership in finding the right technical solutions to drive the success of this ecommerce project.”

Emilia Nilsson
Solution Lead

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