HobbyLink

Founded in 1995, HobbyLink Japan (HLJ) is one of the world’s largest online hobby stores, offering hundreds of thousands of products to its loyal customers. The company also operates its own self-contained logistics and distribution facilities, exporting products to nearly every country in the world.

Live site

Business area

B2C, Digital commerce, Experience design, Solution development

Platform

Adobe Commerce

Region

Industry

Retail

Flexibility to grow

When initial discussions began with Vaimo in January 2017, HLJ’s site was suffering in areas that the company felt were holding them back in terms of growth and success. This included a laboured CMS and a site that lacked flexibility—which did not allow for the easy addition of new product ranges. The company also wanted to update the look and feel of their site with something more modern, intuitive and fresh that would work equally well across desktop, tablet and mobile. HLJ’s extensive product catalogue and unique business features demanded a robust solution with a flexible and collaborative approach.

Vaimo & HobbyLink Japan New eCommerce Site

The solution

Responsive & agile site

Vaimo created a responsive and agile site with an intuitive and slick design. The scalable site provided the flexibility that the company had been seeking. The integration of Vaimo’s CMS gave HLJ more autonomy and freedom when updating their pages, allowing them to make updates quickly and efficiently, without the need for extra resources. Vaimo also implemented some unique features on the site, including an interface for the company’s innovative ‘Private Warehouse’ function, which gives customers complete control of the handling and delivery of their orders. Overall, great emphasis was placed on delivering a site that would work seamlessly across mobile and desktop for HLJ’s customers.

Future: Enhancing the Customer Experience

HobbyLink Japan’s future goals centre on continuing to provide their customers with an exceptional, personalised commerce experience while expanding their already vast product offerings even more. One key area of focus will be expanding and developing the company’s loyalty program. In conjunction with Vaimo’s input and expertise, HLJ looks to stay ahead of the eCommerce curve—making sure they’re operating as efficiently as they can, and continuing to exceed customers’ expectations.

"As a Magento Global Elite Solution Partner, and a company with a strong international presence, we were drawn to the expertise and experience that Vaimo could offer in the development of our site. And after initial discussions Vaimo’s team filled us with confidence that, despite our store’s unique features, they were the right company to support us and drive our project forward."

Scott T. Hards

Founder & CEO

Features implemented

Vaimo CMS
Private Warehouse module
Live pricing
GoInterPay integration
Feefo integration
SLI search integration

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