Björn Borg

Björn Borg was founded in 1997 under the same namesake as the Swedish tennis legend. Starting with underwear, the company is today a global brand with all types of sportswear and high recognition all over the world. The brand’s mission is to build the best sports fashion brand for people who want to be active and attractive.

Live site

Business area

B2C, Data management, Digital commerce, PIM

Platform

Adobe Commerce, inriver, Klevu, Nosto, Yotpo, Zendesk

Region

Europe, Global

Industry

Apparel and fashion, Retail

The challenge

Björn Borg first came to Vaimo with the need for a new ecommerce site. Björn Borg presented Vaimo with multiple challenges. Their previous site was not user-friendly, and the check-out process required navigation through several screens—a problem that may have contributed to cart abandonment. Magento was chosen after an initial recommendation, and Vaimo due to its extensive knowledge and expertise in the platform and ecommerce.

28%

Increase in conversion rate

77%

Ecommerce sales increase

The solution

Smooth and frictionless shopping

Björn Borg’s view that ecommerce is strategically important to total sales came true during the COVID-19 pandemic. When their stores shut down, Björn Borg’s ecommerce site mitigated a decline in sales.

Vaimo’s solutions assisted in this growth through numerous critical features: a new product filtering functionality; the option to select various colours when viewing clothing items; developed the functionality for displaying related items on product pages; a simplified checkout process, which is now only one step; and a cross-selling functionality added to the checkout page. The localization of currency and languages simplifies the overall purchasing experience, giving customers the chance to checkout quickly and avoid undue stress.

“Vaimo has proven to be a loyal partner in our journey of transforming our brand and taking our site to the next level. The dedicated team with skilled project managers, frontend and backend developers are keen to see that your projects become as successful as possible”

Martina Lundberg

E-com Project Manager

The future

Björn Borg invested in a new, highly automated omni-warehouse in Sweden which will create synergies between physical and digital commerce, showing a true omnichannel presence and their sustainable approach.

Features implemented

Klevu
Yotpo
Nosto
Floxbox
VWO
Adyen
Socital
Zendesk
Hotjar
InRiver PIM
Navision
Voyado
Badge Module for Magento 2
Style product module for Magento 2

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