DIGITAL TRANSFORMATION WITH LSE RETAIL GROUP – HOW WE GOT TO NOW
Whether you are going through a digital transformation or are interested in hearing someone else’s journey, this candid webinar will cover just that. During this webinar, Chloe Thomas, author of #1 best seller eCommerce Marketing – How To Get Traffic That Buys To Your Website and creator of the Ecommerce MasterPlan podcast, will dig deep into LSE Retail Group’s story and unpick the challenges that can arise when going through a digital transformation. LSE Retail Group went live with their three sites, Iconic Lights & Value Lights in 2019 and are ready to share their journey. During this webinar interview, we will be touching on topics such as:
- Why go through a digital transformation
- Known frustrations and how they were solved
- Core capabilities of AI
- On-site search optimization
- The benefits of moving to M2
- How to make that all-important decision and selection criteria for finding a technology partner
- Simon Haughton – Marketing Director, LSE Retail Group
- Chloe Thomas – eCommerce Marketing Problem Solver, eCommerce Masterplan
- Georgia Barry – Ecommerce Consultant, Vaimo
- James Aindow – UK Solutions Architect, Klevu OY