Adobe Commerce Cloud (Magento) vs. Salesforce Commerce Cloud
Adobe Commerce Cloud (formerly Magento) and Salesforce Commerce Cloud (formerly Demandware) are two well-known ecommerce platforms with long histories and plenty of fans worldwide. As usual, both platforms have their strong points. We’ll help you narrow down the right choice for you.
Adobe Commerce Cloud (Magento)
Adobe Commerce Cloud, an integral part of Adobe Experience Cloud, is a cloud-based ecommerce platform with the tools and capabilities to create exceptional online shopping experiences. Renowned for its scalability and flexibility, Adobe Commerce Cloud offers a comprehensive suite of features that cater to a wide range of business needs.
What sets this platform apart is its cloud-native architecture, ensuring high availability and performance. This level of reliability makes Adobe Commerce Cloud an ideal choice for enterprises seeking a robust and dependable ecommerce solution.
One of the standout strengths of Adobe Commerce Cloud lies in its extensive customization options. Built on a foundation of open-source architecture, you have the freedom to tailor your online store to precise specifications. Additionally, the platform integrates seamlessly with various Adobe solutions.
Salesforce Commerce Cloud
Salesforce Commerce Cloud is a cloud-based ecommerce platform that lets you create seamless, personalized online shopping experiences with a robust suite of tools and features. One of its standout strengths lies in its seamless integration with Salesforce’s comprehensive customer relationship management (CRM) suite, offering you a unified platform for customer engagement, sales, and service.
This integration provides invaluable insights into customer behavior and preferences, allowing for highly targeted marketing efforts and an elevated level of customer service. Furthermore, Commerce Cloud’s cloud-native architecture ensures high scalability, making it a preferred choice for enterprises of all sizes, from startups to established industry leaders.
Beyond its technical capabilities, Salesforce Commerce Cloud strongly emphasizes user-friendly design and intuitive workflows. The platform’s flexibility and customization options ensure that businesses can tailor their online presence to align perfectly with their brand identity and strategic goals.
The differences
While both ecommerce platforms are major players on the market and we could talk about them all day, we’ve narrowed down the major differences to their parent companies, overall ecosystems, and the types of businesses they are most suitable for.
Parent companies and ecosystems
Adobe Commerce Cloud is a part of Adobe Experience Cloud, a comprehensive suite of marketing and customer experience solutions. Adobe is well-known for its creative software products, including Photoshop, Premiere Pro, and Illustrator. Adobe Commerce Cloud integrates with Adobe’s other tools, which empowers seamless cross-channel marketing and customer experience management.
Salesforce Commerce Cloud is a part of Salesforce, a leading customer relationship manager (CRM) platform. Salesforce is well-known for its top-of-the-line CRM capabilities, which encompasses sales, service, marketing, and more. Salesforce Commerce Cloud integrates seamlessly with Salesforce’s CRM suite, which provides a unified platform for customer engagement and management.
Target audience
Adobe Commerce Cloud is favored by mid-sized to large enterprises looking for a highly customizable and scalable ecommerce solution. It’s well-suited for corporations that prioritize unique and tailored online shopping experiences.
Salesforce Commerce Cloud is often chosen by companies seeking a tight integration with Salesforce’s CRM and other cloud services. It’s a great choice for organizations that already use Salesforce for their customer management needs.
Architecture and customization
Adobe Commerce Cloud, formerly known as Magento, is built on open-source architecture, and thus, allows for extensive customization and flexibility. Users can heavily modify the codebase, which makes it suitable for complex ecommerce needs.
Adobe Commerce Cloud is a platform-as-a-service (PaaS). PaaS offers a platform and environment for developers to create, launch, and manage applications. It provides tools and services that enable developers to create, test, and run applications without having to manage the underlying infrastructure.
PaaS allows for a high degree of customization, as developers have control over the application’s code and underlying infrastructure.
What is open-source architecture?
Open-source architecture refers to a system where the underlying source code of the platform is freely available to the public. This means that developers can access, modify, and customize the code. It encourages collaboration and community-driven development, allowing a global ecosystem of developers to contribute improvements and enhancements to the platform.
Salesforce Commerce Cloud uses cloud-native, multi-tenant architecture. While it provides some customization options, it’s not as flexible for deep-code modifications compared to Adobe Commerce Cloud.
Salesforce Commerce Cloud is a software-as-a-service (SaaS). SaaS provides software applications online on a subscription basis. It provides ready-to-use applications that are accessed through a web browser. Users of SaaS are not required to install or manage the software on their own devices.
SaaS offers limited customization options; users typically work within the configuration settings provided by the SaaS application.
What is multi-tenant architecture?
Multi-tenant architecture refers to a system where multiple independent users, or “tenants,” share a single instance of the software application. In this context, each tenant represents a different business or organization that uses the ecommerce platform to operate its online store. Each tenant’s information is visible only to themselves.
More about ecommerce architecture »
B2B functionality
Adobe Commerce Cloud shines when it comes to B2B (business-to-business) functionality and easily caters to B2B and B2B2C businesses with ease. The platform provides a robust set of features and functionalities tailored specifically for B2B ecommerce operations. Merchants can operate their B2C and B2B storefronts from a single admin panel and backend.
Salesforce Commerce Cloud provides B2B functionality, but to operate a B2B2C storefront, merchants must purchase a second license, modify their current one, or create two separate websites altogether. It will require two separate backends and admin panels for B2C and B2B.
Scalability and reliability
Adobe Commerce Cloud is renowned for its scalability and handles high levels of traffic as well as extensive product catalogs.
Salesforce Commerce Cloud is also scalable, and therefore, suitable for large enterprises with high-volume transactions.
Integration and ecosystem benefits
Adobe Commerce Cloud provides various integration options and supports third-party extensions and plugins. It can be integrated with many CRM and ERP systems, though it may not have the level of CRM integration offered by Salesforce.
Salesforce Commerce Cloud offers seamless integration with Salesforce CRM and other Salesforce products. This tight integration can be a major advantage for companies that heavily rely on Salesforce for customer management.
In short, Adobe Commerce Cloud excels in customization, flexibility, and B2B functionality, while Salesforce Commerce Cloud offers seamless integration with Salesforce’s CRM suite. The choice between the two depends on the specific needs and existing technology stack of your business.
To compare several more popular ecommerce platforms used by enterprise-level businesses, click on the link below!
