Digital Trends Report 2025
Discover the future of digital commerce with Vaimo’s Trends Report 2025—your essential guide to navigating the intersection of technology, sustainability, and human connection. Packed with actionable insights from industry experts, this report highlights the key trends shaping retail, AI, and customer experiences in the years ahead.
Plus: Get exclusive access to our GPT assistant with the Digital Trends Report 2025! It gives concise summaries of the ebook chapters in seconds. Curious and eager to try it out? Download the Digital Trends Report 2025 now to unlock the assistant.
What's inside
Physical + digital retail
Explore hybrid shopping trends, where 93% of shoppers mix online and offline experiences
Sustainability first
Learn about the impact of Corporate Sustainability Reporting Directive (CSRD)and Digital Product Passports (DPP)
How to implement AI
How to apply AI in practical ways, such as automating PIM and ensure consistency across platforms
Customer experience
How to harmonize cross-channel experiences with AI-driven personalization
Future-ready skills
How to address challenges like siloed communication, supply chain transparency, and managing “shadow AI” adoption by employees
Outlook for 2025
Interplay of technology, sustainability, and human connection as a driver for success
How AI is evolving in the digital business world
“2024 has been a year of significant improvement to AI capabilities. Ultimately, in 2025, we will move past the initial hype, and more conversations will be based on real experience and understanding of how it can drive value.”
Henrik Feld-Jakobsen, Chief Strategy Officer, Vaimo
Meet our partners
The Digital Trends Report is Vaimo’s annual report from leading digital service and product providers. Each thought leader has insight from their field and offers a forecast for the coming year. Below, you’ll discover the industry leaders who provided the knowledge for our report.
- Akeneo – Product information management
- Contentful – Composable content platform
- Bluestone PIM – Product information management
How Vaimo can help
Ready to redefine your digital strategy and harness the power of AI? Download the “Digital Trends Report 2025” now and transform your digital journey.