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Understanding customer data management
How to take control of your customer data and optimize the customer journey
Managing customer data is getting trickier by the day
Customer data management has hit a few bumps in the road in the last few years, with:
- Some of the highest fines ever recorded for violating GDPR regulations
- Significant changes due to 3rd party cookies being outlawed
- Rapid increases in digitalization
To put it simply, these changes quickly made the traditional methods of handling customer data unclear and problematic.
In our latest ebook, we explore how brands can take advantage of and create business value from these recent changes.
What’s included in the ebook?
5 ways to improve consumer data management
Customer data platforms and their benefits
Data privacy laws and the transition to first-party data
About the authors
Steven Volders
Global Director GTM Customer Data, Insights & Activation
Steven is a technical marketer passionate about data-driven marketing. As the co-founder of Nobi.digital, now part of Vaimo, he has dedicated his career to helping organizations better understand customer behavior and enhance customer journeys through data-driven insights. Steven helps businesses envision and strategize their growth and equips them with appropriate solutions and tools that help them connect more effectively with today’s perpetually connected customers. Steven is a Software Engineer with a Master’s in eBusiness from the University of Antwerp Management School.
Elaine Lorent
Practice Lead, Data Strategy & Insights
With over a decade of expertise in media and analytics, Elaine brings a wealth of knowledge and an innovative approach to every project. Specializing in Data strategy, Customer Data Platforms (CDP), and Customer Journey Orchestration, she understands how to leverage these tools for optimal business growth. Elaine holds a Master of Sciences in Business and Marketing Analytics from New York University.
How Vaimo can help
With over 14 years of experience collaborating with ecommerce retailers and brands, we understand the importance of customer data. Our expertise lies in unlocking the boundless capabilities of customer data management through the utilization of technologies like a CDP (Customer Data Platform).
CDP success story: Rapala
Rapala, a renowned manufacturer of fishing lures and other fishing-related products, asked Vaimo to help them successfully manage their huge data volume.
Vaimo integrated Voyado’s marketing automation and CDP system, empowering the Rapala team to generate delightful customer experiences across all channels in a data-driven way. This integration ensures that the Rapala team has a more efficient experience when it comes to updating products, content, and running promotions.
The Synergy of CDPs, Ecommerce Platforms, and CMS
The integration of CDPs with other key IT services like Content Management Systems (CMS) and ecommerce platforms like Adobe Commerce (Magento), helps businesses fully optimize customer experiences, business strategies, and content strategies.
For example, the integration between a CDP and a CMS empowers businesses to create personalized, compelling content. This integration ensures that every piece of content is tailored to resonate with individual customer preferences and creates a cohesive ecosystem that enhances customer engagement and fosters lasting relationships.
Furthermore, integrating a CDP with your ecommerce platform has many benefits. It gives businesses a comprehensive view of purchasing history, customer behaviors, and preferences, which helps businesses to fine-tune their ecommerce strategies. This synergy enables businesses to create highly personalized product recommendations, optimize customer journeys, and develop targeted marketing campaigns. All in all, this integration helps businesses drive growth and customer connections through data-driven insights and personalized experiences.
However, successful implementation and integration of these IT services requires careful planning and a tailored approach to suit the unique needs of each business. Vaimo can help you select the right CDP and ensure a smooth integration with other IT services.