Common challenges with content delivery

Businesses are under massive pressure to scale content creation while maintaining agility and relevance. There are two main challenges when it comes to content delivery today:

  1. An unrelenting demand for fresh content: As brands try to engage users across multiple channels, the need for high-quality, fresh content keeps growing. Meeting this deland requires scaling the content creation process across teams, markets, and regions.
  2. Agility in content layout and optimization: Content creators need a way to update content quickly and efficiently, and control the layout of the webpage, without relying on development teams. Creators often face bottlenecks when waiting on development teams to handle uploading content or adjusting the design of the page before the content can be pushed live.

What are Edge Delivery Services?

Edge Delivery Services is a powerful set of tools by Adobe that are designed to help businesses deliver lightning-fast, high-quality content. Built to optimize both performance and content management, it empowers content creators and developers to work more efficiently and deliver experiences that drive engagement and conversions.

With Edge Delivery Services, you can:

Create fast, high-performing websites: It ensures your site hits a perfect Lighthouse Score* and allows continuous performance monitoring through real-user monitoring (RUM).

Boost authoring efficiency: By decoupling content sources, creators can use both AEM Universal Editor WYSIWYG and document-based tools like Google Docs, Sheets and Microsoft 365 to create content from multiple sources seamlessly on a single website.

Experiment effortlessly: The built-in experimentation framework allows for quick, performance-friendly A/B testing and faster release of winning versions to live sites.

*A Lighthouse score is a performance metric provided by Google’s Lighthouse tool, which evaluates the quality of web pages based on various criteria.

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How EDS powers content and commerce

How do Edge Delivery Services work?

Edge Delivery Services use GitHub, enabling you to control and implement code straight from your repository. This integration allows for immediate updates of new content without the need for a complete rebuild process.

You can use both AEM’s (Adobe Experience Manager) content management capabilities and WYSIWYG authoring through the Universal Editor, alongside document-based authoring options.

 

Blog post: Read about 3 ways to use Edge Delivery Services »

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Document-based authoring vs. WYSIWYG authoring

Document-based authoring

Document-based authoring allows you to seamlessly transform content from trusty Microsoft Word and Excel or Google Docs and Sheets into live pages on your website. That’s the simple beauty of document-based authoring!

Here’s how it works:

Familiar tools: Content creators can whip up text, headings, lists, and even images using tools they already know and love. No need for extensive training or a steep learning curve; if you can use Word or Docs, you’re already a pro!

Streamlined workflow: With everything in one place, you can author, review, and publish all from those documents. It’s like having a superhighway for content creation—fast and efficient!

Boost in speed: Since no onboarding is required for content authors, you’ll see an uptick in content velocity. It’s all about getting the right content out there quickly, and this method does just that.

Customization: You can still flex your creative muscles by developing site functionality using CSS and JavaScript in GitHub.

WYSIWYG authoring

“What You See Is What You Get” in AEM is somewhat self-explanatory (yes, you do need AEM to use this method). Using the Universal Editor, you can edit your content live and in-context, giving you a visual preview of what your audience will see.

Here’s how it works:

In-the-moment editing: Want to tweak a headline? Change an image? You can do it all right there! WYSIWYG authoring makes editing as easy as pie (and who doesn’t love pie?).

Enhanced efficiency: Whether you’re going headless or headful (yes, those are terms!), this method ramps up author efficiency and allows you to use AEM’s extensive content management features, including workflows and governance.

Flexible integration: You can harness numerous extension points to tailor your processes and integrate them seamlessly into your workflow. It’s like adding sprinkles to your ice cream—it just makes everything better!

Creative freedom: Just like document-based authoring, you can still develop functionality using CSS and JavaScript in GitHub. So, let your creativity run wild!

The choice depends on your team’s preferences and needs! Document-based authoring is fantastic for those who prefer familiar tools and a straightforward process, while WYSIWYG offers real-time editing and flexibility. However, you need AEM to use WYSIWYG. Both methods have their perks, and you can even mix and match to create the perfect recipe for your content creation success!

What are the benefits of Edge Delivery Services?

Edge Delivery Services is designed to empower content creators by providing flexible authoring tools . The service allows for a high degree of adaptability in how you author content on your website.

This is not just about improving workflows; it’s about meeting modern industry demands head-on and enabling your content creators to produce and deliver high-quality content quickly—delighting customers and driving engagement along the way.

Here’s what you can expect from Edge Delivery Services:

Value over features: EDS is not packed with features; it is a fairly simple tool on its own that allows your content creators to work more efficiently without unnecessary distractions.

Using AEM’s flexibility: By using AEM’s Universal Editor, you unlock more of EDS’ capabilities, like GenAI content creation, A/B testing, and analytics.

Ask the content creators: Involving real content creators from the start is important. Their insights will help ensure that the implemented features genuinely add value and make sense in the context of their daily tasks, allowing for smoother workflows and better content delivery.

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Edge Delivery Services + AEM = ❤

Edge Delivery Services truly shine when they are used together with their counterpart: Adobe Experience Manager. Think of EDS as your trusty content sidekick, ready to kickstart your content management game while seamlessly integrating with AEM.

EDS and AEM sites can comfortably cohabit on the same domain, making it super simple for larger websites to manage their content. This means you can effortlessly serve up content from EDS right to your AEM site pages, and vice versa!

Of course, EDS works with other Adobe Experience Cloud products, like Adobe Commerce, Adobe Target, Real Use Monitoring (RUM), and Launch. This means you get a well-rounded toolkit to diagnose site usage and performance, boost user experiences, and launch campaigns.

EDS is a great fit for enterprise businesses already using the Adobe ecosystem.

Why choose Adobe’s Edge Delivery Services

When it comes to supercharging your content delivery, choosing Edge Delivery Services with Vaimo is like opting for the turbo boost button—it makes everything faster, smoother, and easier! Here’s why you should consider adding Edge Delivery Services to your content arsenal:

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Lightning-fast content delivery

With Edge Delivery Services, you’ll be serving up content quickly and easily! Say goodbye to slow load times and hello to a perfect Lighthouse score. Vaimo helps you implement these services so your customers enjoy a seamless experience. After all, no one likes waiting for a page to load when they’re ready to shop!

Empowered content creators

With Edge Delivery Services, your employees can leverage both document-based and WYSIWYG authoring tools, making content creation a breeze. At Vaimo, we’re all about empowering your team. By involving real content creators in the process, we ensure the tools and features we implement fit their needs and make their lives easier.

Future-proof flexibility

Edge Delivery Services offers a composable set of services that allows for seamless integration with other Adobe Experience Cloud products. This means as your business grows and trends change, Vaimo has your back to quickly pivot, adapt, and optimize your content strategy without breaking a sweat.

Do you have any questions?

Edge Delivery Services are a set of tools and features that:

  • enable document-based authoring in Google Docs and Microsoft Word,
  • deliver that content quickly to the end customer using Adobe Edge Network,
  • and integrate with other Adobe Experience Cloud products like AEM and Commerce, to enable even more functionality across content and commerce.

These services focus on delivering content with speed and efficiency using Adobe Edge Network. This means you can identify and resolve bottlenecks quickly, ensuring your site loads like a dream, delighting your users and boosting those all-important conversion rates!

Yes, Edge Delivery Services can-and ideally should- coexist with AEM sites on the same domain, which is perfect for larger websites looking for a seamless integration. Your existing AEM pages can easily consume content from Edge Delivery Services, and vice versa.

With Edge Delivery Services, you have the flexibility to choose between document-based authoring and WYSIWYG (What-You-See-Is-What-You-Get) editing. This means your content creators can work with familiar tools like Microsoft Word, Excel, Google Docs, Sheets, and Dropbox or dive into a live editing experience that shows them exactly how their content will appear.

At Vaimo, we’re your trusty sidekicks in the journey of content delivery. We help you assess your needs, set up Edge Delivery Services, and ensure everything runs smoothly. Our team brings years of experience and expertise, guiding you through the process so you can focus on what really matters—creating awesome content and engaging your audience.

Edge Delivery Services are particularly beneficial for larger enterprises that require robust content delivery solutions. Still, the flexibility and scalability of Edge Delivery Services mean they can adapt to different business needs, allowing growth as your company expands.

Yes, you can use Edge Delivery Services independently of Adobe Experience Manager (AEM), but it’s essential to understand that the integration with AEM enhances the overall experience and functionality. When used without AEM, Edge Delivery Services still offers powerful capabilities for managing and delivering content.

Here’s what it generally looks like:

Independent content delivery: Edge Delivery Services can be set up to manage the delivery of content directly from various sources. This means you can use it to enhance site performance, improve load times, and ensure a smooth user experience without the AEM infrastructure.

Flexible authoring options: Without AEM, you would need alternative tools for content authoring and management. While you would miss out on AEM’s advanced features like WYSIWYG editing and sophisticated workflow management, you can still employ other content management systems or simpler tools to create and publish your content.

API integrations: Edge Delivery Services can function with other content sources through API integrations. This means you can still build a robust content delivery system by connecting various platforms to Edge Delivery Services for efficient content management.

Reduced feature set: Operating without AEM means you won’t have access to its comprehensive suite of content management tools, including advanced governance and analytics. However, you can still leverage Edge Delivery Services for fast and efficient content delivery.

While Edge Delivery Services can be used without AEM, using them together creates a more seamless, feature-rich environment that optimizes content delivery and enhances user experiences. For organizations heavily invested in content creation and management, coupling Edge Delivery Services with AEM would typically be the most effective approach.

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