Choosing the right headless CMS doesn’t have to be hard

Our selection framework service simplifies the decision-making process with a structured, expert-led approach. Instead of sifting through endless options, we help you identify the best-fit solutions based on your unique business and technical needs.

What’s in it for you?

No more guesswork. We analyze your strategic, organizational, and technical requirements to pinpoint the most suitable CMS options.
Expert-led evaluation. Our multidisciplinary team narrows down the best solutions and evaluates them against weighted criteria.
A tailored report. Receive a customized CMS selection report with the most suitable platforms, business model considerations, and technology recommendations.

Cut through the complexity and find the right headless CMS for your business—with expert guidance every step of the way.

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How Swiss Sense transformed content management with headless CMS

Managing content across multiple countries was becoming a nightmare for Swiss Sense. Global campaigns took too long to roll out, the CMS was clunky for everyday users, and endless customizations were piling up—making growth harder instead of easier. They knew it was time for a change.

Enter headless CMS.

By moving to Contentstack, Swiss Sense freed their teams from rigid workflows and gave them the flexibility to manage content efficiently across all regions. With Vaimo leading the transition, the shift to a MACH-based approach brought instant wins: faster campaign rollouts, smoother collaboration, and a CMS that actually works for the people using it.

Now, Swiss Sense isn’t just keeping up—they’re set up to scale, adapt, and innovate with ease.

Swiss Sense case study »

Choosing the right CMS is a lot of work. We would know.

Choosing a headless CMS involves a deep level of research, industry knowledge and expertise. Here are just a few aspects of taking on the search:

Objectives: Defining what success looks like for the CMS and aligning it with your business goals.
Stakeholders: Different teams may have conflicting needs/priorities.
Cost: Understanding the true total cost of ownership (TCO), including licenses, hosting, development, and maintenance.
Scalability: Ensuring the CMS can grow with your business and integrate with future tech.
Leadership: Creating a strong business case for the leadership team.
Technical: Includes everything from complexity of integrations, API limitations, developer expertise gap, security concerns, to hosting & infrastructure.
Content: Ensuring the CMS has adequate content modeling, editorial workflows, has preview & live editing, and supports a seamless experience across channels.
Evaluation: With an overwhelming amount of options, time & resource constraints, and deeper vendor evaluations, whittling down the choices can be a daunting task indeed.

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Laying the groundwork: selection framework service

Our selection framework service ensures a structured, strategic approach to selecting the right platform—one that fits your business today and grows with you into the future.

From analyzing the market to filtering options and conducting in-depth comparisons, we take the guesswork out of the decision-making process. Here’s how we do it:

01

Platform landscape analysis

We track the market to identify headless CMS solutions that align with your business needs.

02

Qualification

We assess and filter potential platforms based on key criteria, narrowing down a shortlist.

03

Comparison

We conduct a detailed evaluation of shortlisted platforms, using structured parameters.

Setting the course: Goals and timeline

A successful headless CMS journey starts with a clear plan. Our service ensures you get a tailored roadmap that lets you move forward with confidence.

Objectives

The service aims to assess the company’s current state, needs, and goals to create a tailored roadmap.

Timeline

The service typically lasts for approximately 4-6 weeks.

Choosing the right CMS: Platform weight & grading scorecard

We evaluate key criteria across business agility, organization readiness, and technology fit to ensure your CMS can support your current operations while scaling for future growth. From omnichannel capabilities to development costs and platform stability, we break it all down—so you can make a confident, data-driven decision.

Strategy criteria

Need for business agility
Channels: ecommerce, app, in-store
Market’s current need and flexibility for future expansion
Match to current/future plans and ambitions
Potential for change to strategy/ambition

Organization criteria

Training (business/non-technical)
Developer skills (market)
Documentation
Business usability
Product maintenance
Customer, back office management
Business processes
Scale & complexity
Development cost
Platform cost

Technology criteria

Policies
As-is architecture fit
Already committed investments
Ease of and frequency of upgrades
Overall stability risk
Ability to respond to market needs quickly
Speed of delivery of new features
Community of continuous innovation
Proven track record for success, lower failure
Training (technical training needs)

How the selection framework service can help you: A tailored report

At the end of the selection framework service, you’ll receive a comprehensive platform selection report that provides clear, data-driven insights to help you make the right decision for your business. This report serves as a strategic roadmap, guiding you through the headless CMS arena and ensuring you choose a solution that aligns with your long-term goals.

Here’s what the report includes:

✔ Executive summary – A high-level overview of key findings, helping stakeholders quickly grasp the recommended platform and the rationale behind it.

✔ Platform landscape overview – A breakdown of the top headless CMS solutions, their positioning in the market, and their strengths and weaknesses.

✔ Inclusion criteria matrix – A structured approach to defining which platforms were considered and why, ensuring transparency in the selection process.

✔ Evaluation criteria & descriptions – A detailed explanation of the key factors assessed, such as flexibility, scalability, ease of integration, and total cost of ownership.

✔ Comparison matrix – A side-by-side comparison of selected platforms, making it easy to understand differences in features, performance, and capabilities.

✔ Other considerations – Insights into platform-specific factors such as licensing, ecosystem maturity, and long-term viability.

✔ Summary & recommendation – A clear, data-backed recommendation on the best-fit platform for your business, based on your specific needs and priorities.

By the end, you’ll have the confidence and clarity needed to move forward with the right headless CMS for your digital strategy.

We’ll provide you with a roadmap and budget recommendations for implementation. Should your company decide to partner with Vaimo for your headless CMS solution, we’ll proceed with a more detailed plan.

How Vaimo can help

Our team of experts blends strategy, technology, and business know-how to guide you through the selection process, making sure your CMS is a perfect fit for your goals today and in the future.

We believe in open communication, no-nonsense advice, and working as an extension of your team—because your success is our success. So, whether you’re just exploring options or ready to dive in, let’s chat and make your CMS journey smooth, strategic, and (dare we say) exciting!

Let’s get in touch

Reach out to Marko Rytkönen, Business Development Director, Nordics, directly at [email protected].

Headless CMS selection framework service