Google Universal Analytics (UA) vs Google Analytics 4 (GA4)
Google Universal Analytics (UA) used to offer the option to create web + app and web properties for tracking, but this is no longer the case. …
Vaimo 2020 – Highlights and Holiday Closing times
At this time last year, we never could have predicted the 2020 that was to come. At the start of this year we had every reason …
Vaimo’s New London Office
In early 2020, our team in London packed their things and moved a few blocks North from their home on Threadneedle Street to our new, refurbished …
2021 CEO eCommerce Trends
The COVID-19 pandemic has left an unforgettable mark on our lives and the global economy. Though many industries stalled, eCommerce soared, with our 2020 predictions only …
Elon’s results: A Black Friday to remember
The sale’s highlight of the year — Black Friday and Cyber Week — is over. As mentioned in our Black Friday Results article, this unusual year …
Cyber Week 2020 Results: RIP Black Friday
The time has come to wave goodbye to Black Friday. Yes, Black Friday eCommerce increased in 2020 with online sales reaching 9 billion USD and growing …
Webinar: Business Agility in B2B by Vaimo & Adobe
In today’s business world, digital customer experience and data-driven operations are essential. With a rapidly changing business environment, it is key for businesses to change but …
Selling on Amazon vs an Ecommerce Website: Pros & Cons
Every new seller making the transition to Amazon’s marketplace automatically accesses a global audience. In this article, we discuss a few trends in Amazon eCommerce and …
Black Friday South Africa: The Final Countdown
Businesses have entrusted their Black Friday to Vaimo South Africa for nearly a decade. The stakes are high — one misstep could lead to a loss …
Amazon and the Nordics—To Amazon, or not to Amazon?
Amazon Sweden has launched— what eCommerce choices do you have? But as we’ve seen throughout this 4-part series, it’s more complex than just a simple ‘yes’ …
Webinar: What it takes to be a Champion
Choosing the right technology stack for your eCommerce platform is challenging. You need to make the various components work together to ensure that your business benefits …
Amazon and the Nordics—Creating a Store Primed for Success
As we learned in our previous article, Amazon represents one channel of many in your sales strategy. It has some huge advantages and opportunities but is …
