Dynamic pricing in ecommerce: How it works
Dynamic pricing is not a new theory or practice. Rather, it’s the concept of updating prices based on supply and demand that has been an integral …
What is omnichannel retail? Trends and benefits for companies
“Omnichannel retail”: it’s one of those terms that pop up often in conference rooms, marketing summits, and across the web, but what does it actually mean? …
What is shoppable content? 5 powerful examples
We spend more time online than ever before and that has an impact on our shopping behavior. Shoppable content turns everyday digital experiences into opportunities for …
Adobe Commerce June 2024 Product Update: Integrations and Next-Gen Storefront
Adobe Commerce releases In this article, we will cover Adobe Commerce’s June 2024 product update. A product update is a summary of recent developments across core …
Three ways to drive value from your existing customer data for customer acquisition
We often talk about how a customer data platform (CDP) and first party data will help you know your customers better and allow for a smoother …
Best practices for conversion rate optimization and personalization
Personalization and conversion rate optimization (CRO) are more than buzzwords. Having a personalization and CRO strategy impacts all moving parts of your ecommerce business, from revenue …
How to connect your customer journey: Insights and best practices
Customers are essential to every business, and research shows that when you optimize and personalize the user experience to customers’ needs, customers interact more with your …
How to navigate Adobe SEO–Your ultimate guide
Stockholm, Sweden, June 28, 2024 – Vaimo, a leading digital commerce and experience agency, announces the release of its latest resource, the Adobe Commerce (Magento) SEO …
Customer data integration: The business value of synching your digital data with your physical stores
With consumer’s expectations growing faster than ever, many brands are taking the steps of offering consistent customer experiences. However, bridging the gap between the digital and …
Sustainable ecommerce: How to navigate the Green Revolution and find new business opportunities along the way
The truth is that you can’t afford to not invest in sustainability. Besides the fact that we don’t have a Planet B if it all goes …
Data privacy compliance: surviving in a privacy-first world
Data privacy compliance has taken center stage in the past few years. From the introduction of the GDPR in 2018 to increased enforcement and fines for …
Vaimo is one of Deloitte’s Best Managed Companies in 2024
Stockholm, Sweden, May 31, 2024 –Vaimo, a full-service omnichannel partner in digital commerce and experience, was named one of Deloitte’s Best Managed Companies in partnership with …
