The Essential Guide to Ecommerce Pricing Strategies
Deciding on a pricing strategy is an essential part of your overall business strategy, and setting the right prices is a balancing act—and can be a …
The 5 W’s of PIM—and How to Apply Them
In 1964, Bertram Gross coined the term “information overload” in his work, “The Managing of Organizations” while teaching Political Science at Hunter College.
Digital Experience Strategy: Customer Data in B2B eCommerce
For B2B companies, implementing strategy has not always been a priority as it has been for B2C brands. Yet, as the B2B landscape evolves, and current …
How AEM Streamlines Multi-Channel Content Management
We live in a multi-channel world, and in 2021, no one deals with just one eCommerce channel. Even the simplest digital businesses will likely connect with …
The B2B eCommerce Marketplace Opportunity
Today’s B2B ecommerce industry has an incredibly broad reach. It is large and complex, encompassing everything from marketing, commerce infrastructure, and payments technology to procurement and …
Postery Goes from a Startup to an International Ecommerce Success
In our latest case study, we go behind the scenes on Postery’s high-performing digital solution, built on Adobe Commerce. Postery is a global brand across Europe, …
Digital Commerce Business Models: The Current Landscape
As the world awakened to eCommerce during the pandemic, many companies recognized the need to adapt their digital commerce business models to optimize their reach and …
Digital Commerce: Shopping as Entertainment
When was the last time you — or even someone you know — went shopping with a big group of friends? Not holiday shopping, or making …
Anticipate Disruption with a Digital Experience Strategy
Buzzwords in general tend to be pretty meaningless, often generalizing or minimizing complex issues into a single word or phrase that doesn’t even begin to encapsulate …
Ecommerce Strategy 101: Choosing a Platform & Real KPI Metrics
There’s nothing more important than an eCommerce strategy that finds that perfect balance between content, commerce, and community. This is true whether your company is just …
5 Things to Plan For in Global Ecommerce Development
Make no doubt about it: when it comes to expanding small and mid-sized businesses, the world is quite literally your oyster. In 2020, consumers spent $861.12 …
Vaimo’s Client BAUHAUS Sweden Celebrates 10 Years of Ecommerce
BAUHAUS Sweden started their eCommerce journey 10 years ago and have seen great success since. When they launched their eCommerce platform in 2011, it was the …