Viva Las Vaimo! Led by Vaimo CEO, David Holender, the Vaimo US team and members of our EMEA team took on the Adobe Summit in Vegas! Tech enthusiasts, marketers, and creatives from around the globe converged for the highly anticipated Adobe Summit 2024. As one of the premier events in the digital marketing and technology space, the Summit promised a whirlwind of insights, networking opportunities, and cutting-edge revelations. Let’s dive into a recap of this insightful event.

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Unveiling the future of digital experience

The Adobe Summit is a melting pot of ideas and innovations; this year was no exception. From March 25th to the 28th, attendees were treated to diverse sessions, workshops, and keynote addresses, all centered around the theme of “Experience Forward.” This overarching theme underscored Adobe’s commitment to pushing the boundaries of digital experience and empowering businesses to connect with their audiences in more meaningful ways.

Keynote highlights

The Summit kicked off with a series of captivating keynote presentations that set the tone for the event. Adobe’s top executives took to the stage to share their vision for the future of digital experience, emphasizing the importance of personalization, AI-driven insights, and seamless omnichannel experiences. From unveiling the latest updates to Adobe Experience Cloud to showcasing groundbreaking case studies from industry leaders, the keynotes provided attendees with a roadmap for navigating the ever-evolving digital landscape. Attendees even got to hear from none other than Shaquille O’Neal as a special guest keynote speaker!

All sessions are now available on demand. Here are a few highlights from Adobe Summit 2024:

The Adobe Commerce Roadmap session showcased how Adobe Commerce’s commitment to driving innovation and sales acceleration for businesses through an experience-led platform.

What does this mean?

  • Faster Storefront: Introduction of a high-performance storefront architecture and Edge Delivery Services to improve site speed, SEO, and organic traffic. Integration with Adobe Experience Manager Assets enhances content supply chain efficiency, leveraging GenAI for content development and workflow management.

 

  • Hyper-personalized Buying Journeys: Enhanced capability to collect and share customer data across Adobe Experience Cloud solutions, automating omni-channel campaigns and personalizing commerce experiences with Adobe Real-Time CDP audiences.

 

  • Simplified Composable Development: Adobe Developer App Builder facilitates faster innovation at lower costs, simplifying ERP and backend system integrations. It also provides a unified developer experience for API orchestration, event management, and serverless extensibility.

 

  • Advanced B2B Commerce and Order Management: Introduction of advanced tools for B2B sales, including quoting tools and parent-child account configurations. A new integration with IBM Sterling Order Management optimizes operational efficiency with real-time inventory and automated order processes.

Powerful customer & partner sessions

Adobe Commerce’s community shared insightful strategies, best practices, and lessons. Notable sessions included Unilever’s global digitization strategies, HanesBrands’ creation of the world’s fastest storefront, Coca-Cola’s data-centric consumer commerce experiences, Canon USA’s conversion rate and traffic improvements, and Nestle Purina’s composable platform development for business agility.

Immersive learning opportunities

One of the standout features of the Adobe Summit is its diverse lineup of educational sessions and workshops. Throughout the event, attendees had the chance to dive deep into topics ranging from content creation and customer journey optimization to data analytics and AI-driven marketing strategies. Whether you were a seasoned marketing professional looking to stay ahead of the curve or a newcomer eager to learn the ropes, there was something for everyone at the Summit.

Spotlight on innovation

Innovation was at the forefront of the Adobe Summit, with a showcase of the latest technologies and solutions shaping the future of digital experience. From immersive VR experiences to cutting-edge AI tools, attendees had the opportunity to get hands-on with the latest innovations and gain insights into how they can leverage these technologies to drive business growth.

Networking and community building

Beyond the educational sessions and keynote presentations, the Adobe Summit provided ample networking and community-building opportunities. Attendees had the chance to connect with industry peers, exchange ideas, and forge valuable partnerships that will continue to shape the digital landscape long after the Summit has ended. The networking wasn’t only at the conference itself! We continued the networking (and party) at the Adobe Summit Bash at AREA15, exploring the interactive art gallery. We were thrilled to see our partner Dotdigital and co-hosted an event with guests on party bus transportation.

Looking ahead

As the curtains close on another successful Adobe Summit, attendees leave Las Vegas-inspired and equipped with the tools and insights they need to take their digital experiences to the next level. From groundbreaking technologies to innovative strategies, the Summit showcased the limitless possibilities of digital marketing and reaffirmed Adobe’s position as a leader in the industry. As we look ahead to the future, one thing is clear: the digital revolution is only just beginning, and the Adobe Summit will continue to serve as a beacon of innovation and inspiration for years to come.