Are you struggling to unify fragmented data across multiple advertising platforms with behavioral data, while using Adobe Analytics? You’re not alone. While Adobe Analytics provides sophisticated analytics and reporting, many businesses face a common challenge: limited native integration with advertising and marketing platforms. This creates a complex web of data exports, third-party tools or even gaps in your data analysis, which is limiting and slowing down your marketing analysis and decision-making.
We are excited to introduce our Media Performance Accelerator, the first of its kind, which supports digital teams with the integration and alignment of marketing data across multiple platforms in Adobe Analytics.

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Running into the limits of reporting tools

Adobe Analytics offers many advantages for businesses. Its flexible segmentation, advanced customization and powerful reporting tools are a great fit for companies looking for more sophisticated analytics features.

One of the common complaints when teams migrate to Adobe Analytics, however, is the lack of integration with advertising platforms. The present situation is that Adobe Analytics only has two native advertising integrations: for Google Ads and Bing Ads.

Of course, proper reporting from (paid) media campaigns is central to an effective digital marketing strategy. Only when you analyze engagement rates, conversion rates and other customer behavior metrics together, can you identify which campaigns resonate with their audience and which need adjustment.

If you use multiple marketing and advertising platforms, and want to view or compare analytics from more sources, this is currently only possible with external tools, such as Supermetrics. The drawback is that you are required to export the data from the platforms you use, centralize it in a third place, and do the reporting there. This is time-consuming, can create confusion and adds complexity to your data analysis processes.

A new connector to integrate your media performance KPI into your Adobe Analytics

We want these challenges to become a thing of the past for Adobe Analytics users. That’s why our team of seasoned Adobe Analytics experts has partnered with Quanti, specialists in creating ETL connectors. Together we’ve developed the Quanti Adobe Analytics Media Connector. It’s the first comprehensive connector that brings data from major advertising platforms directly into Adobe Analytics. These include:

  • Google Ads
  • Meta Ads
  • LinkedIn Ads
  • Bing Ads
  • Mailchimp

In the future, other popular platforms will be added to this list, such as TikTok.

Image showing the different platforms that are available for the quanti media performance accelerator and the output to adobe analytics

This connector is intended for marketing and analytics teams who are looking for a solution that allows them to easily pull data, view the data in a single place and share the insights with stakeholders. This is especially the case when working with external agencies.

How will the Media Performance Accelerator help companies with their digital marketing and analysis?

The Media Performance Accelerator will allow you to step up your data analysis game, and to make the most of the advantages Adobe Analytics brings.

  • Standardize your campaign tracking with URL templates provided by the source platform, without ever needing a custom URL generator anymore or risking errors that mess up with all campaign reporting.
  • Pull data from advertising platforms directly into Adobe Analytics: no more third-party solutions and tools. This offers teams a unique and centralised reporting experience for richer data insights. From now on, they can analyze impressions, clicks, visits, costs and conversions in one view.
  • Use your marketing metrics and Adobe metrics to create new calculated metrics and segments based on your specific website tracking. You need to calculate the cost per view of a specific landing page and your developers are not available for a new conversion tag? You’re already sorted.
  • We provide a media performance dashboard directly in Adobe Analytics combining key metrics from media campaigns with behavioral metrics
  • We analyze your campaign performance with actionable insights. We can for example compare different advertising platforms in the same tables. Why spend time and effort on custom data modelling steps when all the info you need is accessible in the same view?

Screenshot with anonymized data showing tables of data

Our solution has a significant business impact:

  • Operational efficiency: by reducing the time spent on manual data consolidation, you can streamline your advertising campaign tracking and workflows.
  • Better decision-making: with real-time access to consolidated data and improved attribution accuracy across marketing channels, your calculations for return on ad spend are more reliable
  • Resource optimization: this connector replaces third-party tools, which has a positive impact on technical resource costs and vendor management.

Side by side overview of the situation with and without the Media Performance Accelerator

Ready to centralize your media performance data?

The Media Performance Accelerator provides a great addition to your current Adobe Analytics setup, as it gives you access to richer data insights. As your business continues to explore new marketing platforms, it’s comforting to know that your reporting tools can keep up.

Are you currently using Adobe Analytics and would you like to learn more about our Media Performance Accelerator? Contact us or book a meeting: we’re happy to tell you all about it and answer any questions you may have.

Book a 15-minute meeting »