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The ultimate Black Friday guide for B2B and B2C: Tips, best practices and trends

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Privacy Sandbox update: What does it mean?

In July, Google published an announcement on the current and future status of Privacy Sandbox, called A new path for Privacy Sandbox on the web. The …

October 25, 2024
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The revolution of responsible consumption: how informed buying decisions are reshaping retail

A revolution is upon us, one that promises to reshape the world in incredible ways. This revolution, focused on responsible consumption driven by informed purchase …

October 11, 2024
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E-tail vs ecommerce: what’s the difference?

While some would argue that e-tail and ecommerce are just different words for the same thing, others claim that there are some important differences between the …

October 3, 2024
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What is social commerce? 13 tactics to get started

Social commerce is a veritable pot of gold at the end of the ecommerce rainbow for brands and retailers. Every major social platform is trying to …

September 25, 2024
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How the GS1 Connector revolutionizes global compliance

Tommy Essenholm, Vaimo’s Head of Sales and Business Development for PIM, shares insights on how the GS1 Connector is transforming the way businesses manage compliance. With …

September 19, 2024
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Dynamic pricing in ecommerce: How it works

Dynamic pricing is not a new theory or practice. Rather, it’s the concept of updating prices based on supply and demand that has been an integral …

September 11, 2024
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What is omnichannel retail? Trends and benefits for companies

“Omnichannel retail”: it’s one of those terms that pop up often in conference rooms, marketing summits, and across the web, but what does it actually mean? …

September 5, 2024
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What is shoppable content? 5 powerful examples

We spend more time online than ever before and that has an impact on our shopping behavior. Shoppable content turns everyday digital experiences into opportunities for …

August 27, 2024
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Adobe Commerce June 2024 Product Update: Integrations and Next-Gen Storefront

Adobe Commerce releases In this article, we will cover Adobe Commerce’s June 2024 product update. A product update is a summary of recent developments across core …

July 26, 2024
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Three ways to drive value from your existing customer data for customer acquisition

We often talk about how a customer data platform (CDP) and first party data will help you know your customers better and allow for a smoother …

July 17, 2024

Best practices for conversion rate optimization and personalization

Personalization and conversion rate optimization (CRO) are more than buzzwords. Having a personalization and CRO strategy impacts all moving parts of your ecommerce business, from revenue …

July 10, 2024
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How to connect your customer journey: Insights and best practices

Customers are essential to every business, and research shows that when you optimize and personalize the user experience to customers’ needs, customers interact more with your …

July 2, 2024

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