Privacy Sandbox update: What does it mean?
In July, Google published an announcement on the current and future status of Privacy Sandbox, called A new path for Privacy Sandbox on the web. The …
The revolution of responsible consumption: how informed buying decisions are reshaping retail
A revolution is upon us, one that promises to reshape the world in incredible ways. This revolution, focused on responsible consumption driven by informed purchase …
E-tail vs ecommerce: what’s the difference?
While some would argue that e-tail and ecommerce are just different words for the same thing, others claim that there are some important differences between the …
What is social commerce? 13 tactics to get started
Social commerce is a veritable pot of gold at the end of the ecommerce rainbow for brands and retailers. Every major social platform is trying to …
How the GS1 Connector revolutionizes global compliance
Tommy Essenholm, Vaimo’s Head of Sales and Business Development for PIM, shares insights on how the GS1 Connector is transforming the way businesses manage compliance. With …
Dynamic pricing in ecommerce: How it works
Dynamic pricing is not a new theory or practice. Rather, it’s the concept of updating prices based on supply and demand that has been an integral …
What is omnichannel retail? Trends and benefits for companies
“Omnichannel retail”: it’s one of those terms that pop up often in conference rooms, marketing summits, and across the web, but what does it actually mean? …
What is shoppable content? 5 powerful examples
We spend more time online than ever before and that has an impact on our shopping behavior. Shoppable content turns everyday digital experiences into opportunities for …
Adobe Commerce June 2024 Product Update: Integrations and Next-Gen Storefront
Adobe Commerce releases In this article, we will cover Adobe Commerce’s June 2024 product update. A product update is a summary of recent developments across core …
Three ways to drive value from your existing customer data for customer acquisition
We often talk about how a customer data platform (CDP) and first party data will help you know your customers better and allow for a smoother …
Best practices for conversion rate optimization and personalization
Personalization and conversion rate optimization (CRO) are more than buzzwords. Having a personalization and CRO strategy impacts all moving parts of your ecommerce business, from revenue …
How to connect your customer journey: Insights and best practices
Customers are essential to every business, and research shows that when you optimize and personalize the user experience to customers’ needs, customers interact more with your …
