two ketchup bottles, one representing a product centric approach and the other representing a customer centric approach

How to connect your customer journey: Insights and best practices

Customers are essential to every business, and research shows that when you optimize and personalize the user experience to customers’ needs, customers interact more with your brand and are much more likely to purchase from your brand. And if you consistently improve that experience, customers will return and are much more likely to become loyal …

July 2, 2024
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