Steven Volders

Are you struggling to unify fragmented data across multiple advertising platforms with behavioral data, while using Adobe Analytics? You’re not alone. While Adobe Analytics provides sophisticated analytics and reporting, many businesses face a common challenge: limited native integration with advertising and marketing platforms. This creates a complex web of data exports, third-party tools or even …

Customers are essential to every business, and research shows that when you optimize and personalize the user experience to customers’ needs, customers interact more with your brand and are much more likely to purchase from your brand. And if you consistently improve that experience, customers will return and are much more likely to become loyal …