What is social commerce? 13 tactics to get started
Social commerce is a veritable pot of gold at the end of the ecommerce rainbow for brands and retailers. Every major social platform is trying to attract users and get them to start spending in-app, from TikTok Commerce to Instagram Checkout. The new way to shop is another channel that ecommerce companies can use to …
September 25, 2024
Dynamic pricing in ecommerce: How it works
Dynamic pricing is not a new theory or practice. Rather, it’s the concept of updating prices based on supply and demand that has been an integral part of the commerce strategy for centuries. However, a new angle is emerging today in the technology-driven ecommerce world. By pairing dynamic pricing concepts with advanced ecommerce strategies, brands …
September 11, 2024