Henry Burr

“Omnichannel retail”: it’s one of those terms that pop up often in conference rooms, marketing summits, and across the web, but what does it actually mean? One thing is certain: it’s much more than just a physical and digital presence for your business. What started as a digital expansion of physical stores is a complex …

We spend more time online than ever before and that has an impact on our shopping behavior. Shoppable content turns everyday digital experiences into opportunities for ecommerce businesses, allowing consumers to make purchases without leaving the platform they’re currently using. It reduces friction in the buyer journey and increases the number of low-funnel touchpoints for …

If your business includes more than one brand, there are many considerations when building your sales and marketing strategy. But equally important is understanding the pillars of digital commerce in a multi-brand strategy. The best structure for your company depends on many factors: your target audience and your offering, for example. The main brand architectures …

While companies like Meta, Coca-Cola, and P&G operate in different business categories, they have one characteristic in common—they are all large multi-brand companies. As the agility and accessibility to manufacturing keep increasing and go-to-market times continue decreasing thanks to new distribution models, a multi-brand strategy can be an attractive option to explore for all companies. …