image of red hearts on a blue background arranged in a square with one space filled with a drawn person with a loundspeaker

Last minute Valentine’s Day marketing tips

Any holiday is the perfect occasion to offer extra incentives for your customers to drop by and shop, and Valentine’s Day is no exception. Even with the continued tightening of household budgets due to inflation, consumers are expected to spend $14.2 billion this year on Valentine’s gifts and experiences. According to a National Retail Foundation …

February 1, 2024
image of online shopping on tablet

6 ways to optimize your cart page and improve your customer journey

The cart page of any website is critical to the conversion process. It is the final step in the customer journey and transitions your visitors from product discovery to checkout. Yet, too many websites rely on standard out-of-the-box cart designs and fail to make the most of this process. With an average cart abandonment rate …

June 15, 2023
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