Privacy Sandbox: Why your marketing strategy needs an overhaul
Google’s Privacy Sandbox, the phase-out of third-party cookies in various browsers and consumers’ concerns on data privacy: a lot is changing in the world of digital marketing. The “old truths” are slowly disappearing and teams find themselves struggling trying to fit their current strategies into new tools and technologies. Stubbornly clinging to your marketing strategies …
Privacy Sandbox update: What does it mean?
In July, Google published an announcement on the current and future status of Privacy Sandbox, called A new path for Privacy Sandbox on the web. The update contained news that might come as a surprise: despite what they had been announcing for several years, Google shelved their plans to phase out third-party cookies in Chrome. …
In a cookieless future, building customer trust is more important than ever
The phase-out of third-party cookies on Chrome has been a hot topic, and Google have recently provided another update about the timeline of the phase-out, clarifying that they would delay the deprecation until 2025. While it may seem like a reprieve, allowing more time to collect third-party cookies in Chrome, we want to show you …