Guest author: Casey Paxton
Content Marketing Manager at Akeneo
Casey Paxton is the Content Marketing Manager at Akeneo, the Product Experience company that enables organizations to deliver enriched, engaging, and consistent product experiences across the entire customer journey. Paxton graduated from Northeastern University and has immersed herself in the world of software since. With a passion for storytelling and staying ahead of the commerce curve, Paxton is a three-time published author and frequent contributor to popular business publications, as well as Akeneo’s Product Experience blog, on topics focused around eCommerce, retail, and emerging software trends.
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The revolution of responsible consumption: how informed buying decisions are reshaping retail
A revolution is upon us, one that promises to reshape the world in incredible ways. This revolution, focused on responsible consumption driven by informed purchase decisions, is something that everyone in the business world must adapt to and actively support. The alternative? Being left behind as the world marches forward. Remember the last time …