Vaimo
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Accessibility with Vaimo

Accessibility is a non-negotiable element in any modern online store. At Vaimo, we help our clients create inclusive online environments where everyone, regardless of ability, can access and enjoy the customer experience to the fullest. 

Prioritizing accessibility also means that you tap into potential revenue while ensuring your business complies with accessibility standards and laws and avoiding costly fines. Sounds like a win-win to us!

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Benefits of accessibility

Accessible design often leads to improvements that benefit all users, such as better navigation, clearer content structure, and faster loading times. Enhanced usability can lead to longer site visits and higher engagement rates.

Making websites accessible ensures they can be used by a wider audience, which can increase traffic and improve SEO rankings. This leads to higher search rankings, more organic traffic, and better user experiences for all visitors, resulting in higher satisfaction, lower bounce rates, and increased conversions. By making digital content accessible to everyone, potential markets that might otherwise be excluded are opened, increasing overall conversion rates.

Meeting accessibility standards helps businesses comply with legal requirements and avoid potential lawsuits. Many countries have laws and regulations (such as the Americans with Disabilities Act in the US) mandating digital accessibility.

As technology evolves, ensuring accessibility helps keep digital content adaptable and usable across different devices and platforms, making it more future-proof.

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Why does accessibility matter?

Accessibility is not just a best practice; it is a legal requirement. The European Accessibility Act (EAA) is set to take effect in 2025, mandating that digital products and services, including websites, must be accessible to all users, regardless of their disabilities.

Implementing accessibility features on your website ensures that it is usable by everyone. This includes individuals who are visually impaired, hearing impaired, or have mobility challenges. By making your website accessible, you provide an inclusive online experience, enabling all users to navigate, interact with, and benefit from your content and services.

Accessible websites are often more user-friendly for everyone. Features like clear navigation, descriptive alt text for images, and easily readable text benefit not only those with disabilities but also users accessing your site on different devices or in challenging environments.

How we can help

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How Vaimo can help

By partnering with us, you gain access to a suite of accessibility services designed to elevate your digital presence and ensure compliance with global standards.

Accessibility audits: Identify and fix accessibility issues to ensure compliance and improve user experience. We work with a11y cloud to meticulously test your site, uncovering barriers that might hinder user interaction.

Consulting: Receive expert advice to integrate accessibility into your development process, maximizing ROI.

Training: Empower your team with the knowledge to maintain accessibility standards, safeguarding against future non-compliance.

Remediation: Benefit from hands-on support to make your website compliant with WCAG standards and EU legislation.

Testing and monitoring: We offer both automated and manual testing to ensure thorough evaluation of your site’s accessibility. Continuous monitoring helps us keep your site in compliance.

By choosing Vaimo, you’re not just making a commitment to compliance; you’re investing in a better user experience for all.

 

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Meet our partner: Accessibility Cloud, a well-proven toolbox for accessibility testing

A11y Cloud (short for “Accessibility Cloud”) is a web accessibility platform that centralizes and offers access to different types of accessibility data. A11y Cloud focuses on collecting data related to the accessibility of public spaces, services, transportation, and businesses, aiding people with disabilities and stakeholders involved in accessibility planning and advocacy.

The partnership with A11y allows us to have a strong tool at our disposal for running large-scale testing on larger sites. Our consultants are trained in the platform to understand the severity and how to address identified issues.

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Accessibility FAQs

Digital accessibility ensures that websites, apps, and other digital tools are usable by people with disabilities, including those who rely on assistive technologies like screen readers.

It expands your customer base, enhances user experience, and is often legally required. It also demonstrates social responsibility and can improve SEO.

Legal requirements vary by country, but common regulations include the Americans with Disabilities Act (ADA) in the US and the Web Content Accessibility Guidelines (WCAG) globally. The European Accessibility Act (EAA) will roll out in 2025.

Non-compliance can lead to lawsuits and fines.

Start with an accessibility audit to identify issues. Implement changes such as adding alt text to images, ensuring keyboard navigability, providing text transcripts for audio content, and using high-contrast color schemes.

Tools like Accessibility Cloud, WAVE, Axe, and Lighthouse can help identify accessibility issues. Additionally, hiring an accessibility expert or using accessibility overlay solutions can be beneficial.

Many accessibility practices, like using proper headings, descriptive link text, and alt text for images, also improve search engine optimization, leading to better visibility and higher rankings.

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